As the online market grows, many businesses look for progressive web app outsourcing to find methods to leverage PWA to assist increase user engagement. By launching faster, operating more efficiently, boosting speed and responsiveness, PWA offers several benefits for business such as increased conversion rates, improved user experience, better visitor engagement… In short, PWAs are very helpful for engaging customers and target audience faster and reaching for a wider user base.
However, Sosene won’t go into technical details in this article. Instead, we will help you understand the meaning and significance of Progressive Web App for business.
What Is PWA?
Progressive Web Application (PWA) is known as a website that behaves and looks like a mobile app. PWAs are create so that users can take advantage of native mobile device features without visiting an app store, make a purchase, or download anything locally. Instead, a PWA can be easily found using a search engine query and accessible right away through a browser.
Moreover, it can operate on any platform using standard-compliant browsers with the purpose to:
Increase conversion rates
Improve customer engagement
Diversify revenue streams
Outstanding Progressive Web App Features
Customers have tendency to expect native apps experience when utilizing mobile devices to browse websites. As a result, the website interface should be built to accommodate fast and seamless interactions. This is exactly strong point in PWA’s design.
PWA sites provide consistent experience across all types of devices, including mobile, tablet, and desktop.
Full Responsiveness Feature of PWA
A lot of your customers will visit your website first. PWA consistently performs well in the most widely used browsers, including Chrome, Safari, and Firefox. As a result, it has ability to expand its reach to any customer segmentation.
Easy To Install and Add To Home Screen
Getting consumers to download an app is difficult and costly for businesses. Most mobile users have used their favorite sets of applications and are not willing to download or install new apps. Understanding the psychology and demands of customers, PWA avoids intermediate steps like searching in app stores and no requirement to download or install:
Customers can use any browser to surf PWA websites.
On the first access, the browser will display a suggestion for customers to add it to the home screen.
Customers prefer using app icons to access their favorites rather than a browser to access websites, so PWA’s add to home screen feature is very useful in this situation.
Offline Mode or Connectivity Independent
Thanks to Service Workers technology, PWA can work offline
Your website’s content will be cached when users visit your website in the first time. And even if users lose network connectivity, they can still interact without interruption.
On the next visit, your device will reload the previously saved content without network connectivity, helps speed up page browsing.
PWAs load content fast and use less data than native apps. With faster loading times, PWAs help lower server burden and reduce the risks of slowdowns or crashes during periods of high traffic, such as major year-end sales.
PWA sites can be indexed by Googlebot, allowing you to optimize them in accordance with Google’s standards and recommended procedures.
How Can Progressive Web Apps Benefit Your Business?
Nowadays, Progressive Web App provides outstanding benefits for business.
Increase Organic Search Traffic
Facing lots of competition in the marketplace, making clients hear about your company’s existence is one of the hardest tasks nowadays. A recent study found that approximately 60% of search results arrive from mobile devices. For this reason, Google now places a higher priority on providing results for websites that are designed for mobile-first websites.
In that situation, the best way to use mobile-friendly features to help your business increase mobile traffic. PWA can improve website ranking by enabling substantially faster page loads and using less network data and device memory.
Improve Customer Experience To Boost Conversion Rates
Reliable: Immediately loading and never show “the dinosaur jumping through the desert” even if you lose network connectivity.
Fast: Respond to consumer interactions promptly with smooth moving visuals without complicated scrolling required
Engaging: Has a rich UI/UX that feels like a native app across all devices, including tablet, desktop, and mobile.
All of the mentioned above benefits will remarkably improve levels of customer engagement, increase conversion rate, and revenue growth.
Three important elements of PWA will improve customer experience on your website
Increase Efficiency and Reduce Costs
PWA is worth considering because it is a cross-platform, works well on different devices and adjusts to the screen size. Thanks to that, PWA cut down developers’ time for its deployment and save the maximum cost for client.
Send Push Notifications
One of the particular benefits of PWA is push notification function which helps your enterprise engage users continuously. This will give your company the best chances of promoting products and services through content advertising. Even when the PWA browser is in offline mode or not running, customer can still receive your messages. Consequently, accessing target audience and reaching out to users are becoming easier than ever.
PWAs updates are automatic. The app does not ask for the user’s permission to update itself and does not notify about the upcoming updates to its user. But the special thing is when a user opens the app, it will update immediately without downloading or installing them. At last, the app will notify its user through push notification when a new update is available.
Each team member at Sosene is professional, dedicated, customer-focused, and specializing in Progressive Web App Outsourcing. Taking advantage of PWA technology, Sosene is certain to stand out from the list Progressive Web App outsouricng you can trust
Software Progressive Web App Outsourcing Service
PWA is one of the newest trends in the digital world and can alternate native apps in many circumstances. As a result of their fast performance and use only a single codebase across all platforms, help company extend the coverage with every set of clients.
In fact, PWA has a lot of vital factors to help increase engagement and improve customer experience on mobile such as short loading times, icons on the homepage, offline capacity, and more.
To summarize, Sosene is a leading software outsourcing company in Asia, specializing in mobile app development & custom web services. So, if you’re looking for a software development outsourcing to handle your business issues, please feel free to get in touch with us. We will definitely support you in finding solutions that fit your business demands.